Sweet Pastries

SWEET PASTRIES
Sweet Pastries is a pastry ordering app that helps users browse pastries and place quick orders without stress. The project focuses on creating a clean, sweet, and inviting UI that reflects the brand while remaining simple for users.

Problem Statement
Users often get confused when ordering pastries online due to unclear product categories, poor visuals, and long ordering processes. They want an easy, visual, and fast way to find what they want. and My Goals was too...

• Make pastry browsing simple and visual
• Create a clean, aesthetic brand identity
• Reduce the ordering steps
• Make the app feel warm and appetizing

My Research and User Insights

I interviewed 3–5 people who order pastries online:
• They want to see the pastries clearly
• They prefer simple categories
• They get discouraged by long checkout forms

Competitor Analysis
I had to do some research on other Competitors like Instagram shops, Jumia Food, Glovo.
I observed that:
• Most pastry sellers rely on images to attract users
• Checkout is the biggest user frustration

User Persona
Name: Tola
Age: 23
Goal: Quickly order pastries for school, work, or birthdays
Pain Points: Too many steps to order, unclear product images

User Flow

Home → Category → Select Pastry → Add to Cart → Checkout → Payment

UI Design

I Use:
• Soft warm colors (cream, pink, brown, Red)
• Rounded shapes
• High-quality pastry images

Screens to include:
• Welcome screen
• Homepage
• Categories
• Product Detail
• Cart
• Checkout
• Order Confirmation

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My Conclusion

The Sweet Pastries redesign improved visual clarity and made ordering faster by reducing unnecessary steps. The clean UI and warm colors improved user delight and made the experience feel premium and simple.